The influencer route: How Cetaphil Made Skincare Relatable in India While Staying True to its Pharma Roots

The Challenge

Have a one stop to solve for all of the Galderma's influencer marketing needs and scale influencer spends with ease!

The Solution

1. Seamless Discovery of Influencers

   • The tool’s powerful search and recommendation engine enabled Galderma to identify highly relevant creators, from trusted dermatologists to micro and macro influencers in skincare and beauty.
   • By aligning influencers with specific campaign goals, the brand maintained its pharma credibility while appealing to everyday consumers.

2. Centralized Campaign Management

   • One Impression’s platform allowed Galderma to manage multiple campaigns simultaneously with real-time performance tracking.
   • Tasks like influencer onboarding, content approvals, and payment processing were automated, ensuring a smooth and efficient workflow.

3. Data-Driven Optimization

   • The platform provided actionable insights, helping Galderma identify top-performing creators and high-impact content formats.
   • Repeating campaigns with proven creators allowed the brand to scale efficiently while keeping costs under control.

4. Effortless Scaling Across Audiences

   • With the ability to manage creators across genres, regions, and audience sizes, Galderma seamlessly expanded its reach to diverse demographics.

The Results

Time & Cost Saved: Galderma significantly reduced the manual effort of campaign execution, freeing up resources to focus on strategy and the tool's pricing algo along with automation helped the brand save atleast 30% of their middlemen and resource costs

Increased Efficiency: Campaigns were executed faster, with repeat creators delivering consistently high engagement rates

Scalable Success: From launching new product ranges to maintaining momentum with high-performing campaigns, Galderma achieved growth at scale without losing focus on quality.