The Challenge
My Mahina faced significant hurdles in their influencer marketing efforts. Despite a unique product, the brand struggled to identify influencers who genuinely resonated with their target audience. Previous campaigns often missed the mark, as the selected creators either failed to engage the right demographic or lacked authenticity, leading to minimal impact.
The mismatch between influencers and the brand’s values resulted in underwhelming campaign performance, with low engagement and limited returns. Additionally, fragmented data from past campaigns made it difficult to analyze performance or refine strategies effectively. Without the ability to track metrics like audience demographics, engagement quality, or ROI in real-time, My Mahina found it challenging to optimize their marketing investments, leaving untapped potential in their target market.
The Solution
Our platform enabled My Mahina to transform its influencer marketing strategy through an integrated, data-driven approach. By utilizing advanced creator selection tools, the brand ensured alignment with target demographics and brand values. Key features included:
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Advanced Creator Discovery: Our platform’s tools allowed My Mahina to identify and collaborate with creators who matched their audience profile perfectly. This included leveraging detailed audience analytics such as age, gender, top locations, and engagement behaviors along with average content views on regular vs brand collaborated content pieces.
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Fake Follower Detection: Ensuring authenticity, our system filtered out creators with inflated follower counts, focusing only on those with genuine and engaged audiences.
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Integrated Campaign Flow: Fully integrated platform empowered My Mahina to seamlessly oversee every stage of their campaigns from identifying the right creators to negotiating pricing, managing contracts, and analyzing final performance metrics ensuring efficiency, transparency, and zero manual bottlenecks.
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Optimized Spends via Competitive and Transparent Pricing: With transparent and competitive pricing algorithms enabled most effective creator pricing and zero commissions, My Mahina maximized value for their investment while maintaining top-notch content quality.
The Results
My Mahina achieved:
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874% ROI Growth: By leveraging data-driven creator selection and optimized campaign management, My Mahina achieved unprecedented returns on investment.
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₹0.06 CPV (Cost Per View - No Boost): Targeted audience segmentation ensured an extremely cost-efficient reach, maximizing visibility at minimal expense.
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₹3.24 CPE (Cost Per Engagement): High-quality creator partnerships led to engaging, interactive content that resonated with audiences.
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30% Cost Savings on Creator Spends: Transparent pricing and a competitive selection process helped My Mahina significantly reduce spending while maintaining premium content quality.
